Vivienne Westwood is helping rebrand the English National Ballet with a new campaign that shows the ballet dancers wearing creations from the spring/summer 2013 collections. The imagery aims to celebrate a fusion of modernity and tradition.
“I am thrilled that Vivienne Westwood has agreed to let us use her clothes in our first campaign,” said ENB artistic director Tamara Rojo. “It’s a dream come true to be able to collaborate with someone of such stature. Her designs capture the creativity and ambition of our dancers who, in turn, add drama and movement to the clothes.”
The rebrand features a new logo, new production imagery and a new website, as the ENB strives to champion ballet as a historic art form, while making it contemporary, accessible and relevant. The campaign – which a Westwood spokesperson described as “a perfect collaboration of English tradition” – was formulated with the help of creative agency The Beautiful Meme.
I have fallen head over heels in love with the pictures, especially the one below. I would love to have a copy of it hanging in my house! It is completely mesmerising, enchanting and beautiful- it will certainly broaden the appeal of dance.